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Empowering Your Staff with SmartGO: Promoting Sustainable Travel Discounts

By Phil Saunders, SmartGO Project Manager at GO Travel Solutions.


Promoting sustainable travel options is not just a matter of environmental responsibility; it's also an excellent way to improve the quality of life for your staff. SmartGO, the workplace travel package, provides low-carbon travel discounts for walking, cycling, bus, train, and car hire which can incentivise staff to ditch the car and choose a sustainable commute.

To ensure your staff take full advantage of these benefits, it's crucial to promote the scheme effectively. In this article, we'll explore various strategies to encourage your employees to embrace SmartGO.

1. Include Collateral in Induction/Welcome Packs

One of the first touchpoints with new employees is their induction or welcome packs. By including SmartGO information at this time, you may influence their commute choice before they’ve even started.

2. Use Digital Signage and Posters

Leverage the power of visual communication in your workplace. We provide all SmartGO employers with a digital marketing toolkit including a range of posters and graphics. Place SmartGO posters and digital signage in common areas, such as cafeterias, break rooms, and hallways, to inform your staff about SmartGO.

3. Internal Newsletters

Regular internal newsletters are a valuable platform for sharing information with your employees. Dedicate a section in these newsletters to feature SmartGO offers, the latest news, and tips on how to make the most of sustainable travel options. Real-life testimonials can be highly motivating.

4. Intranets

If your organisation has an intranet, create a dedicated travel information section where employees can access SmartGO as well as finding out details on other company initiatives, transport updates and links to relevant websites.

5. Emails

Utilise your internal email communication channels to keep your staff informed about SmartGO. Send out regular emails reminding them of the benefits as well as latest offers and upcoming sustainable events such as Cycle To Work Day or Bus To Work Week.

6. Staff Benefit Roadshows

Organise staff benefit roadshows showcasing all the benefits you offer your employees, including SmartGO. Provide in-person information and answer questions about the package. You can even partner with local transport providers to offer demonstrations and detailed information on the day.

7. Have Internal SmartGO Ambassadors

Recruit employees within your organisation as SmartGO Ambassadors. These employees can serve as champions for the sustainable transport, sharing their own experiences and knowledge with their peers. They may also help organise and promote related events and initiatives.


Promoting SmartGO to your staff is not just about providing discounts; it's about fostering a culture of sustainable travel within your organisation. By utilising various communication channels and involving internal ambassadors, you can inspire your employees to embrace walking, cycling, bus or train as more sustainable alternatives to single car occupancy journeys.

Through clear, consistent, and engaging communication, you can empower your staff to make informed choices that benefit both their well-being and the local environment.

Feel free to reach out for any support you may need regarding your internal promotion. We're here to assist you, so don't hesitate to contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.!

Leicester, Stevenage, Milton Keynes, Maylands, Leicestershire, Standard

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