SmartGo members can now access new 10% discounts with Rutland Cycling, Cotswold Outdoor, Cycle Surgery, Runners Need and Snow+Rock.

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“Highcross has been a SmartGo member since the early days of the programme in Leicester. It’s really important to the city and is based on a thorough understanding of business needs.

“All of our retailers can benefit from the wide range of travel discounts.

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Through our SmartGo workplace travel programme, we continue to champion the cause for reducing air pollution by providing travel options for employers and their employees to decrease their reliance on private car use. 

“Everyone has to get to work somehow and as one of the largest local employers, Leicester City Council has a workforce who have diverse commuting requirements and behaviours.

“The SmartGo programme fits in perfectly with these choices and its suite of travel-related benefits have worked really well for us since we became a member in 2013. Twenty per cent of our entire central workforce now use our SmartGo membership and this number is growing steadily.

De Montfort University Leicester (DMU) is a Higher Education Institution in the heart of Leicester. Originally founded as the Leicester School of Art in 1870, the University has evolved though many incarnations including the Leicester Colleges of Art and Technology and Leicester Polytechnic. The latter officially became De Montfort University Leicester (DMU) in June 1992.

The University now provides quality education to 22,500 students across four Faculties – Arts, Design and Humanities; Business and Law; Health and Life Sciences and Technology - and employs more than 3,000 staff. The University was recently awarded TEF Gold status in recognition of its outstanding teaching and in 2017 was ranked 13th out of 154 UK Universities and Colleges, by People and Planet, for its environmental and ethical performance.

Arriva CMTS Nade Townsend

Nade Townsend is a SmartGo member through her employer, East Midlands Chamber, and commutes each day to her office in Leicester.

Nade says:

“I live around three miles from my office so from a time and financial perspective, it doesn’t really make sense to drive in each day. I get the bus to work and was buying regular 4-weekly tickets from our local operator, Arriva.

“I realised that SmartGo membership enabled me to get significant discounts on my bus tickets. We’ve calculated that SmartGo membership is offering a 20% monthly saving on my previous ticket costs!

“Not only is it cost-effective, it’s also convenient – I can show my ticket on my phone and don’t need to visit the travel office each month to renew.”

To find out more about the benefits of SmartGo membership, get in touch by calling 0330 024 56 65 or emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. If your employer is already a member, you can access all of the great benefits on offer!


0330 024 56 65

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