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Promoting workplace sustainability: Sustainable commuting for Spring and Summer

By Phil Saunders, Project Manager at GO Travel Solutions

As we approach summer, employers have a unique opportunity to inspire positive change within their organisations by promoting sustainable commuting practices. Encouraging staff to embrace cycling not only contributes to a healthier environment but also fosters employee wellbeing and productivity. Here are some effective strategies to incentivise and support cycling among employees as we welcome the warmer months:

  1. Create dedicated cycling facilities

Investing in dedicated cycling facilities demonstrates a commitment to promoting sustainable transport. Consider installing secure bike storage areas equipped with racks, lockers, and repair stations. Providing amenities such as showers and changing rooms encourages employees to cycle to work confidently, knowing they can freshen up upon arrival.

  1. Offer financial incentives

Financial incentives can be powerful motivators. Consider implementing a cycle-to-work scheme that enables employees to purchase a tax-free bike and accessories. . Workplace travel packages like SmartGO (www.smartgo.co.uk) also offer employees a variety of cycling discounts that can be applied to accessories and bikes alongside a cycle-to-work scheme.

  1. Organise cycling challenges and events

Harness the spirit of friendly competition by organising cycling challenges or events. Encourage teams or departments to compete for prizes based on mileage or the number of days cycling to work. Host bike safety workshops, maintenancesessions or group rides to build camaraderie and embed a cycle-friendly community within the workplace.

  1. Provide flexible work arrangements

Offering flexible work arrangements, such as remote work options or flexible hours, can make cycling to work more feasible for employees. By allowing greater control over their schedules, employees can plan their cycling commutes more effectively, optimising their work-life balance and subsequently providing health and wellbeing benefits.

  1. Collaborate with local businesses

Forge partnerships with local businesses to enhance the cycling experience for employees. Negotiate discounts on cycling gear or services for staff members who commute by bike or join forces on joint rides or events. See if  nearby cafes or restaurants can offer special promotions for your cyclists, creating a network of support for sustainable commuting.

  1. Educate and raise awareness

Many employees may be hesitant to embrace cycling due to concerns about safety or logistics. Look at ways to provide resources and workshops on cycling safety, route planning, and bike maintenance. Local bike shops may be willing to come and speak to your staff, improving confidence and breaking down barriers. Share success stories of colleagues who have made the switch to cycling, highlighting the benefits for personal health, finances and the environment.

  1. Lead by example

Senior employees should lead by example by actively participating in cycling initiatives. When employees see management embracing sustainable commuting practices, even if just occasionally, they are more likely to follow suit. Consider establishing a leadership cycling club or designating "bike-to-work" days for executives to demonstrate commitment from the top down.

  1. Celebrate milestones and achievements

Recognise and celebrate milestones achieved through sustainable commuting efforts. Whether it's commemorating the collective distance cycled or acknowledging individual achievements, public recognition reinforces the value of sustainable behaviours and encourages continued participation.

By implementing these strategies, employers can cultivate a culture of sustainability while promoting employee wellbeing and reducing the organisation's carbon emissions. Improved staff physical and mental health has been proven to improve productivity too, with fewer sick days taken and better morale leading to improved output. Embracing cycling as a primary mode of commute transport not only benefits the environment but also contributes to a healthier, more engaged workforce.

If you need any further assistance, please email GO Travel Solutions at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Leicester, Stevenage, Milton Keynes, Maylands, Leicestershire, Standard

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